Keeping the Smile of a Lifetime with White Ice.

After you detail your car, you don't expect it to stay clean, do you? The day-to-day environment is full of stuff that conspires to make your car look less than its best.

And so it is with teeth. You may have a beautiful smile after a whitening treatment, but how long will it last? Just as there are trees that drip sap and birds that drop what birds drop on cars, there are things like red wine, coffee, tea, tobacco, berries, beets the list of things that will darken your beautiful smile is almost endless.
Until now, the only way to really maintain a white smile is to continue to bleach your teeth using trays and syringes from the dentist. There needed to be a better alternative.

That's why White Ice was developed. It packs real whitening power in the most convenient form ever, there's even a built-in mirror so you can use your White Ice anywhere. It fits in your pocket or purse, and is as easy to use as lip balm. Simply remove the cap, give the base a twist and rub a thin glaze of White Ice on your teeth. It combines with the heat and moisture in your mouth to release its potent whitening agent. Then, after it's done its job, usually about ten minutes, it disappears, leaving you with a bright smile and a minty-fresh breath.

The breakthrough that makes White Ice possible is the science of microencapsulation. White Science uses a patent-pending method that encapsulates real peroxide inside tiny cells. This keeps the peroxide in a stable and storable state until it combines with the moisture and heat of your mouth. Then the tiny cells break down at varying rates, causing a time-release of peroxide on your teeth. The special binder that holds the cells in stick form also holds the peroxide tight against the teeth, using the slight pressure needed to apply the stick to your teeth.

As handsome as it is, White Ice is much more than a piece of cosmetic jewelry. It's got real peroxide in an effective yet safe concentration.  Its clever design lets you supply pressure, your body supplies heat, and exposure comes from using White Ice as often as daily.  So you've got four out the five elements needed for successful whitening. All that's missing is light. And, with your new smile, there's bound to be plenty of spotlights on you.